Learning and growing: The path of traditionFollow the leader. Let him guide and nourish future conquests. That is what I’ve heard throughout my life. While the next few words seem to…Jan 231Jan 231
Albert Camus’ “The Fall”: Is innocence a false concept?In the book “The Fall,” (or in French “La Chute”), Camus presents us with an instigating proposal: are we able to live guiltless, holding…Jan 19, 20242Jan 19, 20242
Decipher me or I’ll devour you! Says the consumer-SphinxIdentifying consumers’ unmet needs and desires is difficult. History, a common ally of the inquisitive nature of man, serves to delve…Sep 26, 2023Sep 26, 2023
AIR: The story of a shoe (and film) that teaches us so much about BrandingBy: Gabriel TroianoSep 15, 2023Sep 15, 2023
From São Paulo to the world (and BrandinI left Brazil when I was 16 years old and, I can say, I don’t regret any decision along this path that now completes almost 11 years. They…Mar 10, 2023Mar 10, 2023
The thought-provoking link between music and marketingHave you ever imagined your life without music? Or the lives of other people, for that matter? We use words and gestures to communicate…Feb 11, 2023Feb 11, 2023
External validation, a sugary choiceWe make choices every day. Whether to drink a coffee at your local coffee shop, write a text to the person you love, spend time with your…Sep 14, 2022Sep 14, 2022
Quantum superposition: A lesson in empathyErwin Schrödinger, a theoretical physicist born in Austria, conducted one of the most well-known experiments that never actually took…Sep 10, 2022Sep 10, 2022
Relationship formula?To alleviate the pain many of us feel after the onslaught of Covid-19, I’ve decided to share a simple formula to build and maintain…Aug 31, 2022Aug 31, 2022
Back seatTall and dark he came to me, confused, holding a candle on his hand. Silly boy, he said, you shouldn’t have come in here, the ceremony is…Mar 29, 2022Mar 29, 2022