Gabriel TroianoAlbert Camus’ “The Fall”: Is innocence a false concept?In the book “The Fall,” (or in French “La Chute”), Camus presents us with an instigating proposal: are we able to live guiltless, holding…6 min read·Jan 19, 2024--2--2
Gabriel TroianoDecipher me or I’ll devour you! Says the consumer-SphinxIdentifying consumers’ unmet needs and desires is difficult. History, a common ally of the inquisitive nature of man, serves to delve…·9 min read·Sep 26, 2023----
Gabriel TroianoAIR: The story of a shoe (and film) that teaches us so much about BrandingBy: Gabriel Troiano·7 min read·Sep 15, 2023----
Gabriel TroianoFrom São Paulo to the world (and BrandinI left Brazil when I was 16 years old and, I can say, I don’t regret any decision along this path that now completes almost 11 years. They…·4 min read·Mar 10, 2023----
Gabriel TroianoThe thought-provoking link between music and marketingHave you ever imagined your life without music? Or the lives of other people, for that matter? We use words and gestures to communicate…·6 min read·Feb 11, 2023----
Gabriel TroianoExternal validation, a sugary choiceWe make choices every day. Whether to drink a coffee at your local coffee shop, write a text to the person you love, spend time with your…·3 min read·Sep 14, 2022----
Gabriel TroianoQuantum superposition: A lesson in empathyErwin Schrödinger, a theoretical physicist born in Austria, conducted one of the most well-known experiments that never actually took…·3 min read·Sep 10, 2022----
Gabriel TroianoRelationship formula?To alleviate the pain many of us feel after the onslaught of Covid-19, I’ve decided to share a simple formula to build and maintain…·3 min read·Aug 31, 2022----
Gabriel TroianoBack seatTall and dark he came to me, confused, holding a candle on his hand. Silly boy, he said, you shouldn’t have come in here, the ceremony is…·3 min read·Mar 29, 2022----
Gabriel TroianoShaping the stoneI choose what does not want to be chosen I shape the rock that wants to stay I move the feet that wants to stand still I open the gates…·1 min read·Mar 14, 2022--1--1
