Decipher me or I’ll devour you! Says the consumer-Sphinx

Identifying consumers’ unmet needs and desires is difficult. History, a common ally of the inquisitive nature of man, serves to delve deeper into this great challenge. “Decipher me or I’ll devour you”–propheted Tebas’ sphinx in the ancient Greek myth, so that passers-by, like us, could decipher the enigma and acknowledge the need to comprehend ourselves. Even though we might dominate the…